For Phish’s iconic 2018 Halloween performance at the MGM Grand Garden Arena in Las Vegas, I led the creative direction and design of one of the most talked-about stunts in modern live music: the Kasvot Växt prank. Rather than performing their own catalogue or a conventional “musical costume” cover, Phish invented an entire fictional Scandinavian progressive rock band and crafted a complete album’s worth of new music credited to this imaginary group. 

The band emerged for their second set in an altered visual world—dressed in white with customized instruments, a reconfigured stage, kinetic multimedia elements suspended overhead, and immersive lighting and LED floor treatments that transformed the arena. Throughout the run-of-show and the pre-concert myth-building campaign, every detail was engineered to blur reality and fiction, drawing fans into the elaborate backstory while delivering a set of original music under the guise of Kasvot Växt’s legendary “i rokk.”