Working alongside Immersive Me and Amplify, we shaped the creative atmosphere and lighting design for Audemars Piguet Parallel, set within a vast, decommissioned power station during the Montreux Jazz Festival.

Our approach treated the building as a dormant machine waiting to be reactivated. Subtle layers of light and haze threaded through the original pipes, turbines, and steel structures, suggesting hidden systems flickering back to life. The architecture became a living backdrop — industrial, atmospheric, and quietly monumental.

At the core of the experience hung three kinetic rings, each embedded with lighting tools that allowed for an endless sequence of visual states. Their movement and light programming echoed the mechanics of timekeeping — cyclical, precise, and ever in motion. As the night progressed, the visual language grew richer and more intense, building in energy like the winding of a finely crafted watch