For the global launch of the Nissan NISMO in Dubai, I was brought on by The Hanging House to elevate the creative direction through lighting and content design.

The scenography centred around a large circular lighting form, conceived as an abstract engine core — the source from which all visual energy flowed. Light beams, motion, and graphic content radiated from this structure, creating a sense of mechanical force and controlled power throughout the space.

The visual language leaned heavily into NISMO’s signature red line, threading it through both lighting and content to create a cohesive, high-performance aesthetic. The overall atmosphere balanced precision and drama, reinforcing the vehicle’s racing heritage through a bold, immersive visual identity.