Conceptual creative direction and design for the launch of The Lana Hotel, a landmark development by Omniyat. The work explored a refined, contemporary launch language aligned with the Dorchester Collection’s understated luxury—focusing on architectural light, materiality, and restrained spectacle to reveal the building with clarity and elegance. Although the live event did not proceed, the project exists as a fully realised conceptual vision, articulating how scenography, lighting, and atmosphere could frame the arrival of one of Dubai’s most prestigious new hotels.